PETA “98% Human” (Behind the Scenes)
Take a look behind the scenes at Mill+ and BBDO NY’s astonishing and groundbreaking new spot “98% Human” for PETA.
“98% Human” is part of PETA’s commitment to stop primates being used within the entertainment industries as actors. The Mill+ team, alongside BBDO NY, embarked on an incredibly ambitious journey to create a truly photo-real and completely life-like chimpanzee.
The Mill+ team was lead by animation director Angus Kneale and in this thorough behind the scenes insight they explain some of the complexities and new techniques Mill+ created to bring the photo-real chimpanzee to life.
Watch the full spot here.